Product Development Lab
Massachusetts College of Art and Design
The Massachusetts College of Art and Design offers a credit-bearing course in which students work directly with a company to develop solutions for their proposed design brief. Special emphasis is placed on the role of the designer in product and service development and creating design solutions that fit within the given company’s culture and business model. The course simulates a design consultancy for clients with enrolled students as the design team and faculty on record as the design director. The goal is to expose students to local companies, often through their product development, design or marketing group, to deliver relevant design solutions.