Skip to Main Content
  • About
    • Staff
    • Board of Directors
    • Member Directory
  • Membership
    • Membership Benefits
    • Membership FAQ
    • Join NEC
  • Issues
    • Diversity & Inclusion
    • Energy & Environment
    • Financial Services
    • Healthcare
    • Higher Education
    • Housing
    • Technology & Innovation
    • Trade
    • Transportation & Infrastructure
    • Partnerships for Talent Pipeline Directory
  • Programs
    • Rising Stars Network
    • New England Council Fellows Program
    • Inside the Corner Office
    • Celebrating 100 Years
  • News
  • Events
    • Upcoming Events
    • Past Events
    • 2025 Centennial Celebration
    • Washington Leaders’ Conference
    • Politics & Eggs
    • Sponsorship Opportunities
  • Contact
  • About
    • Staff
    • Board of Directors
    • Member Directory
  • Membership
    • Membership Benefits
    • Membership FAQ
    • Join NEC
  • Issues
    • Diversity & Inclusion
    • Energy & Environment
    • Financial Services
    • Healthcare
    • Higher Education
    • Housing
    • Technology & Innovation
    • Trade
    • Transportation & Infrastructure
    • Partnerships for Talent Pipeline Directory
  • Programs
    • Rising Stars Network
    • New England Council Fellows Program
    • Inside the Corner Office
    • Celebrating 100 Years
  • News
  • Events
    • Upcoming Events
    • Past Events
    • 2025 Centennial Celebration
    • Washington Leaders’ Conference
    • Politics & Eggs
    • Sponsorship Opportunities
  • Contact

News

Apr 13, 2022Blog | Member News, Healthcare

CVS files patents to sell goods and services in ‘online virtual worlds’

https://www.cvshealth.com/sites/default/files/cvs-health-healthhub-1-16x9.jpg

The New England Council member, CVS Health, has filed applications with the U.S. Patent and Trademark Office seeking protections to sell a wide range of downloadable virtual goods. The application would also secure trademark protection for all the company’s logos, images, branding, clinics, services, programs, and media online and in online virtual worlds.

This patent would protect their downloadable virtual goods including merchandise created through “blockchain-based software technology,” “crypto-collectibles,” “online digital artwork,” and “non-fungible tokens,” also known more widely as NFTs. While CVS has not publicly laid out a strategy for its engagement with these online goods, the applications do offer some clues about how this new technology would be used by them, including setting up “an online non-downloadable platform for users to browse, create, modify and manipulate virtual retail consumer goods.”

The company would also seek to provide information and news on topics such as health and wellness and offer health care services “in virtual reality and augmented reality environments,” including non-emergency medical treatment, wellness and nutrition programs, personal assessments, personalized routines, maintenance schedules and counseling services. These offerings would likely serve as an extension, or reimagining, of CVS’ telehealth efforts, which have been forced to ramp up due to the COVID pandemic.

The New England Council would like to commend CVS for extending its telehealth options.

Read more in the Hartford Business Journal.

 

Council Related News
Read Article Blog | Member News, Technology & Innovation

Amazon celebrates opening of $300M Charlton robotics fulfillment center

Read Article Blog | Member News, Energy & Environment

Eversource brings “Main Streets” event to help bring Connecticut businesses affordable energy efficiency upgrades

Read Article Blog | Member News, Higher Education

University of New England joins global entrepreneurship network

Read Article Blog | Member News, Higher Education

Framingham State University museum receives largest donation in 50-year history

Read Article Blog | Member News, Healthcare

Point32Health hires new CEO

View Related News

©2025 New England Council
All rights reserved.

Privacy Policy Website Design by Jackrabbit

Boston Office

98 North Washington Street
Suite 303
Boston, MA 02114

(617) 723-4009

necouncil@newenglandcouncil.com

Washington Office

1411 K Street, NW
Suite 700
Washington, D.C. 20005

(202) 547-0048

necouncil@newenglandcouncil.com

Website Design by Jackrabbit