Allwyn announces official partnership with Formula 1 and the McLaren F1 Team
New England Council member, Allwyn, announced a global official partnership with Formula1 and the McLaren F1 Team.
According to the company, both of these new partnerships will start in the sport’s 75th anniversary year and will support and accelerate Allwyn’s plan for further global growth. The leading multi-national lottery operator will work with the McLaren team to give fans “unparalleled access” to McLaren with behind-the-scenes content, live fan experiences, and new opportunities to enjoy the sport. The collaboration will also provide a global platform for Allwyn to encourage responsible gaming awareness.
“This exciting partnership – alongside the partnership we announced earlier this week with F1 – is a big step forward on Allwyn’s journey to expand its business and brand globally. Our collaboration with McLaren benefits from a shared drive to thrive, fueled by technology and with innovation at its heart; characteristics that will continue to power Allwyn’s global development,” said Karel Komárek, Allwyn Board Chair and Founder.
The New England Council congratulates Allwyn on this exciting new collaboration.